How to Reach Out to a Potential Brand Ambassadors

One of the most important things for any brand is to gain new customers.  But acquiring new customers is exceedingly pricey, because you are marketing to a crowd that not only doesn’t trust you, but that has no loyalty towards your brand. So what’s the solution?

The solution is a brand ambassador program. Quality content and strategic targeting are certainly two ways of approaching the challenge. But a good way of doing this is by transforming some of your most passionate customers into brand ambassadors and empowering them to continue spreading the word about your product or service. Not only does this help to amplify your message, but it also gives your biggest fans a larger feeling of inclusion in your brand.

I started running the social media and brandambassador program in the company I work with, and this is an example of what I do:

Thanks for reaching out to us. To get started as a brand ambassador you will first have to be one of our best customers. If you meet a certain criteria you will be able to get a deep discount on your next purchase, with the idea of allowing you to purchase more than one item. Keep in mind that the purpose is for you to be able to show others the value our product delivers, so that in return you will help us grow. In return, we will provide you with an opportunity to recruit more brand ambassadors and monetize from their sales. The brand ambassador pricing is a 25% off your first purchase and 35% for the following. That will always be your personal price!

As a brand ambassador you have the opportunity to represent our company while generating sales. You will receive a commission for each sale, or points which you can redeem for free items at our store, and or from our partners. We are expanding our product line rapidly, and as a brand ambassador you will be able to test our products first, and introduce them with us to the marketplace. This is an exciting opportunity for anyone that shares a passion for our business. Furthermore, it will allow you to develop further your skills as an Entrepreneur.

The way you would help us spread the word is through social media. We will provide you the material and we also encourage you to create your own. With your image uploads make sure that your comments are short, descriptive, and have a good call-to-action. Always see it from the customer standpoint. Assume that they will ask you, why should I visit your website? Why should I buy from you? What makes your product better than others? Make sure that your description strategically answers that. We are here to help your business grow, while also helping you engages more efficiently with your followers via your social networks. We look forward to seeing your campaign grow!