Experts Views on the Value of Business Plans

Today, I’m going to talk about Business Plans and two important experts on the field.  Some people don’t realize the importance of having a business plan when starting a business, and how that would help develop a better business concept. I really think that a business plan should be the first step, because it helps you get organize for what is to come. The two experts on business plans that I’m discussing in todays post will be Angelo Meneguzzi and Carl Schramm.

Angelo Meneguzzi has more than a decade of being an expert in business plans.  He has helped develop many start-ups and their business plans. He has not limited himself to development of new businesses, but also he is a consultant for other businesses. (articles.bplans.com) Mr. Meneguzzi says that a business plan is very important for reasons such as; forecasting, analyzing problematic situations and an overall heads ups to changes. (articles.bplans.com) He also thinks that to develop a good business plan one should have a solid team. Also he highlights the importance of doing research and how this is fundamental to any business plan.

The next expert I’m discussing is Carl Schramm. Schramm is an important American economist that started his carrier as an entrepreneur in John Hopkins. Since then he has focused in researching  entrepreneurship, innovation and economic growth. Also he contributes to the Wall Street Journal and has a column in Forbes. (Carl Schramm.com) The main reason why I chose this expert is because he has different views on business plans. He thinks you shouldn’t stick to your business plan, because they simply go out to date quickly. I really think he is right just because business is changing constantly and one needs to keep updating and researching things. The market changes and with that your numbers do too.    

Digital Marketing

Marketing Reflections: Digital Marketing

In the present era of globalization and digitalization of business, it I s almost a must that one has knowledge of digital marketing to successfully navigate through such times. Keeping in mind the importance of social media and SEO, I have opted to complete this course. The course has been valuable in every aspect and I fell I have absorbed a substantial amount of content stemming from the course curriculum.

People don’t really see that digital marketing is everywhere; in the keywords we type when we do research, and even every time we browse through facebook or instagram. This past weeks have shown me many things from SEO to social media, but the thing I had no knowledge is with the analysis of selecting the proper keyword. Also the difference it makes on having the right long tail and short phrases.

One thing that I’m looking forward towards the next two weeks is working on my marketing plan. This course has helped me understand the importance of a digital marketing plan and the process of doing one. The plan includes: the necessary budget projected ROI, media channel and the time that it would be dedicated to each.   

I realized how much more I have to learn from the course to evolve into a good digital marketer. Moreover, I do believe that this course is going to help me greatly in succeeding in the professional sphere by pertaining different skills including the skill of researching. Research should be considered as an important component for success in any business. I feel this course is excellent, and has different components that are thoroughly beneficial for the participants. Also I will like to give credit to the professor, because she teaches the course in a fun way and she is always attentive of her students needs. This is a course that adds valuable knowledge in such a digital era.