One of the most important things for any brand is
to gain new customers. But acquiring new customers is exceedingly pricey,
because you are marketing to a crowd that not only doesn’t trust you, but that has
no loyalty towards your brand. So what’s the solution?
The solution is a brand ambassador program. Quality
content and strategic targeting are certainly two ways of approaching the
challenge. But a good way of doing this is by transforming some of your most
passionate customers into brand ambassadors and empowering them to continue
spreading the word about your product or service. Not only does this help to
amplify your message, but it also gives your biggest fans a larger feeling of
inclusion in your brand.
I started running the social media and brandambassador program in the company I work with, and this is an example of what I
do:
Thanks
for reaching out to us. To get started as a brand ambassador you
will first have to be one of our best customers. If you meet a certain criteria
you will be able to get a deep discount on your next purchase, with the idea of
allowing you to purchase more than one item. Keep in mind that the purpose is
for you to be able to show others the value our product delivers, so that in
return you will help us grow. In return, we will provide you with an
opportunity to recruit more brand ambassadors and monetize from
their sales. The brand ambassador pricing is a 25% off your
first purchase and 35% for the following. That will always be your personal
price!
As
a brand ambassador you have the opportunity to represent our
company while generating sales. You will receive a commission for each sale, or
points which you can redeem for free items at our store, and or from our
partners. We are expanding our product line rapidly, and as
a brand ambassador you will be able to test our products first,
and introduce them with us to the marketplace. This is an exciting opportunity
for anyone that shares a passion for our business. Furthermore, it will allow
you to develop further your skills as an Entrepreneur.
The way
you would help us spread the word is through social media. We will provide you
the material and we also encourage you to create your own. With your
image uploads make sure that your comments are short, descriptive, and have a
good call-to-action. Always see it from the customer standpoint. Assume that
they will ask you, why should I visit your website? Why should I buy from you?
What makes your product better than others? Make sure that your description
strategically answers that. We are here to help your business grow, while also
helping you engages more efficiently with your followers via your social
networks. We look forward to seeing your campaign grow!
