Personally, I have started to manage
client’s instagram profiles. I really believe that instagram is one of the
biggest tools for businesses right now. First things first, for any campaign to
be as successful as it can be people need to be on the same page. I cannot
guarantee my part, if basic best practices have not been followed.
So a lot of big instagram accounts
all share this in common. They have a brand ambassador program, where they
provide some sort of incentive for high profile instagram accounts to repost
about their brand. Lets say you have a box product with your branding on it.
You can simply send this box to a select high profile instagram account and
have them post a picture as a product placement, and say something short about
your company.
When I do a proposal for a client I
explain that managing their social media is one of the most important things
for a business; even more than traditional SEO, but one should focus more on instagram by doing all of the
thing I’m posting below:
Targetted likes
Targetted
follows/unfollows
Posting clean
high-resolution pictures (no pixilation)
Shoutouts from high
traffic network
Loading images:
The best way to maximize the visibility of your images to your
user base would be to upload an image and leave a gap of five hours more or
less between them.
Targeted hashtags:
Targeted hashtagsshould have a lot of traffic. These tags should
be used with all of your image order. Upload these tags as a comment, and not
as your description; meaning you should upload the image first, and then add
the tags as a comment. This will keep your profile looking clean, as the
hashtags disappear into the comments once your comments exceed 4. Finally, you
can use up to 30 hashtags per picture upload.
Image Description:
With your image uploads make sure that your comments are short,
descriptive, and have a good call-to-action. Always see it from the customer
standpoint. Assume that they will ask you, why should I visit your website? Why
should I buy from you? What makes your product better than others? Make sure
that your description strategically answers that.
The methods above consist of a super
solid social media strategy! With a big instagram company account we can
simply, at that point tell people to follow any other social media accounts
like twitter or facebook with very little cost.
